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Google My Business is an important factor for your local online marketing

Google My Business, Bing places for business und Apple Business Connect.

Þ01 July 2023, 21:44
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read time: 2,5 min
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Google My Business is an important factor for your local online marketing. With Google My Business, you can create a free business listing for your company that will appear in Google Search and on Google Maps. You can include important information such as your address, opening hours, phone number, website and reviews. You can also post photos, videos, offers and news about your business.

In addition to Google My Business, there are also other platforms that can help you make your business visible online. These include:

Bing Places for Business: with Bing Places for Business, you can create or edit a free listing for your business in Bing Search and Bing Maps. You can provide similar information to Google My Business, such as your address, phone number, website and category. You can also upload photos and enter your opening hours. With Bing Places for Business, you can make your business discoverable for users of Microsoft devices.

Apple Business Register: With Apple Business Register, you can verify yourself as an official representative of your company and gain access to additional features. For example, you can add your brand colors and logo to customize your profile. You can also receive and reply to messages from your customers by enabling the Business Chat feature. With Apple Business Register, you can present your company authentically and communicate with your customers.

When you set up your Google My Business listing, you should provide the following information to present your business in the best possible way:

Company name:
Enter the official name of your business.

Address or catchment area:
Provide the exact address of your business if you have a fixed location where you receive customers.

Phone number:
Enter a phone number where your customers can reach you directly.

Category:
Select a category that best describes the nature of your business.

Website:
Enter the URL of your website.

Opening hours:
Enter your regular business hours.

Description:
Create a short description of your business that gives your customers an overview of what you offer and what makes you special. 

Attributes:
Add attributes, for example: barrier-free WLAN payment methods etc. 

Products:
Add products that you sell or offer

Services:
Add your range of services

Opening date:
Enter the opening date of your business, 

Photos / Videos:
Upload photos and videos that visually represent your business

Why should you have your Google My Business entry created by your agency?

We have the necessary know-how and experience to make your listing professional and appealing. We know what information is relevant, how to use your keywords optimally and how to address your target group.

A Google My Business entry is just the tip of the iceberg; Bing places for business and Apple Business Connect are also important factors for your success. As your agency, we take care of the regular maintenance and updating of your entries. We make sure that your information is always up to date, that you respond to reviews and that you share interesting content. This keeps you present and attractive to your customers.

We take over the analysis and optimization of your listing. We measure the performance of your listing, such as the number of views, clicks, calls or directions. We identify potential for improvement and adjust your listing accordingly. This will increase your visibility, your traffic and your sales.

With our agency at your side, you can exploit the full potential of Google My Business and stand out from your local competition. Contact us today and let us create your business listing together.

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